Luli Fama, a designer swimwear brand that has become a synonym of eclectic silhouettes and vibrant colors that encompass a bold, fresh, and young yet sophisticated style. New arrivals are all about the summer bold and bright hues and sexy cuts that result in a fun and playful vibe. Bottoms are usually on the Brazilian-cheeky side reinforcing the sex appeal of this swimwear brand. With all the new pieces  for the upcoming season, we wanted to know more about this fascinating brand that has us wanting all their bikinis!

The Story Behind the Brand[1]

Born in Cuba and bred in Miami, it is not surprising that Lourdes “Luli” Hanimian developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama. The designer duo met in 1990 while both working for Augusto’s aunt, a well-known swimsuit designer. Together they gained practical experience in the fashion and swimwear industry. Luli and Augusto first launched a company called Cover Style, a junior swim line. Then in 2003, Luli Fama was born.

Originality is a fundamental component, as Luli Fama understands the importance of consumer wants yet staying true to brand’s philosophy. The assortment of exclusive pieces from the collection, including monokinis, bikinis, cover-ups and dresses, are made from exquisite shape enhancing fabrics that accentuate a woman’s figure and topped with details that speak volumes. Each piece is designed carefully to complement one another and can be worn day or night and styled for any occasion.

The New Collection

Colorful prints and strap details are some of the details that make this collection worth trying. Let’s take a look at some outstanding pieces. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban finesse and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary silhouettes and intense motifs. Luli and Augusto work with artists to create custom designs for all of their prints, making sure that each piece tells a story.

 

Sunkissed Laughter Bikini

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A bralette style top featuring a crisscross details at back are the definition of comfort without sacrificing sexiness.

The groovy, rainbow-like print is a great way to make a statement this summer.

Added bonus: a reversible bottom that is your best friend for creating multiple looks, talk about packing light for summer!

 

 

 

Strappy Moon Princess Bikini

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High necks are all the rage this season! They create a sexy silhouette, plus we love the added support.

This print combines green hues and animal print creating a tropical bikini that is perfect for your summer vacay.

The braided details at the chest and caged strappy let the sun kiss more of your skin and you’ll sure make the eyes turn.

 

 

 

Cosita Buena Bikini

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We did mention the bright and bold colors right? This is exactly what we’re talking about: neon coral.

The classic triangle top is taken to another level of flirting with opening at the top and macramé details at the straps.

I’m sensing a sexy-hippie look. The bottom features open side details with a moderate coverage.

Bottom is fully reversible – we love a good deal!

 

 

 

Triangle Siren Dance Bikini

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We were already missing the wavy details characteristic of Luli Fama bikinis.

This in combination with the string bottoms and the ruched detail at the back of your bum create the ideal playful sexy look.

Fun fact: the “scrunched butt” detail at the back creates a flattering look for you bum, giving the illusion of a fuller and a more perky booty.

 

 

 

Cover Ups that Dress you Up:

Luli Fama Cover Ups

 

Prints, prints, prints.. We sense a pattern!

Different cover up styles for all preferences going from the sleeved tunic, the mesh fringe poncho and the high neck cleavage bearing dress.

For more style from Luli Fama, be sure to check out our website.

[1] Taken from http://lulifama.com/about-us-2-2

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