One of our favorite designer swimwear brands is none other than Beach Bunny Swimwear. This brand is plastered all over the bodies of some of the hottest women in the entire world. Take the 2015 all new Cruise collection featuring one of the hottest models in the game, Yara Kmidan or even last year when Beach Bunny Swimwear was draped over the bodies of Nina Agdal and Irina Shayk. It’s as if Beach Bunny sends out some sort of hot model bat signal into the sky and the women just come a’running.
But what makes this sexy swimwear brand so dang popular? If you want to find the woman who designed these drop-dead gorgeous suits, you’ll have to look inside her Orange County, CA office. There, founder and designer Angela Chittenden is hard at work on her the next best-selling collection sure to rock your socks.
Angela’s passion for couture kicked in at an early age. “Ever since I was a little girl, I’ve always loved fashion and swimwear,” she explains, “so being able to combine the two is a dream come true for me.”
Angela, who beyond being a swimwear connoisseur, is a mother of two daughters and four step-daughters ranging in ages between one and fifteen. But she’s managed to keep her spectacular figure and her sense of fun. Both of which inspired the launch of her breakthrough brand Beach Bunny Swimwear in 2004.
As a former swimsuit model, Angela had the chance to try out hundreds of bathing suits and fabrics. “And none of them ever felt right,” she notes. “Either they were too conservative with too much coverage, or they weren’t very classy. There was nothing out there that was sexy and elegant. So I decided to design my own.”
In designing that first Beach Bunny Swimwear line, Angela knew she wanted to create something different, something special, “something that would let women show off their bodies, feel sexy and confident, glamorous, flirty and fun all at the same time.”
She searched for unique fabrics, experimented with sexy cuts, added embellishments and hardware no one had ever thought to add to swimsuits before. Rather than looking at other swimwear designer lines, she found inspiration in the bedroom, blending elements of upscale lingerie into her styles.
She designed a brand that combines risky, cutting edge swimwear with sophistication for the more bikini-ambitious gals.
“Some people said I was crazy, that my designs were too risky, too out-there to catch on,” Angela remembers with a sly smile. “I guess they were wrong.”
Angela’s boudoir-inspired lines were an instant hit with women looking for swimsuits that make a bold statement. By ignoring trends, Beach Bunny Swimwear started setting them. And grabbing the attention of the fashion, media and celebrity worlds. Sports Illustrated dedicated more pages of its Swimsuit issue to Beach Bunny Swimwear than any other line. Soon, iconic women from the likes of Jennifer Lopez and Fergie to Cheryl Tiegs and Cindy Crawford were hitting the beaches in Beach Bunny suits. And Angela found herself featured in a slew of media outlets including USA Today, Vogue, People, InStyle, E! and Extra.
Not bad for a designer with no formal training. In fact, Angela credits the success of her line in part to her self-taught design skills and instincts. “We do whatever we want, without paying much attention to what other designers are doing. This creative freedom is what makes our suits so unique, and so popular. Every woman is different. They want swimwear that reflects their individuality.”
Angela continues to find inspiration for her swimwear, not only from the people around her but from the places she visits. A voracious traveler, she’s always on the look out for textures, colors, tones, hardware and fabrics she can borrow for her designs. “I’m using the color of the bark of this incredible tree I saw in Belize for one suit,” she explains. “I just got back from Dubai, where we’ll be opening a new store, and fell in love with the beautiful jewel tones I found there. You’ll see that in the new line, too.”
She’ll be the first to admit, running a successful high-end swimwear brand is not always a day at the beach. “But I love what I do. I feel like the luckiest person in the world, to be able to create something that celebrates women, their beauty and strength and personality, every day. This motivates me to work harder.”
But like the women who wear her suits, Angela also likes to have fun. When not creating her next break-out design, she enjoys traveling, loves to dance, and of course relishes every second with her kids and the man she’s been with for almost ten years.
Angela’s definition of the ultimate Beach Bunny Girl straight from Galore Mag:
The Beach Bunny girl can be any age, but we all have a few things in common:
1.) Type “A” personality – strong leader…..
2.) Not afraid to take chances
3.) Has a super “fun” side to herself! (AKA: knows how to have a good time and make others laugh!)
5.) Loves fashion and making a statement……..