Born in Cuba and raised in Miami, Florida, Lourdes “Luli” Hanimian has always aspired to become an innovator in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the joint creative forces behind Luli Fama Swimwear.
The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced with exceptional details tailored to accentuate a woman’s figure. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban descent and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness.
Inspired by the engaging rhythms of the Caribbean and the electric nightlife of South Beach, each collection fuses vivid color palettes and prints. Additional influences include the blues and greens of the ocean, the glimmering gold of the night stars and an exotic locale’s lush surroundings. Eye-catching prints range from floral, aquatic, paisley and tribal to Italian mosaic, tie dye and a vintage map of the Caribbean. Luli Fama is a brand with glamour and sex appeal. Celebrities and fashionistas alike have developed a loyalty to Luli Fama Swimwear for their invention of the scrunchy bottom and their use of fabulous prints. Debuting with their luxury-inspired prints, Luli Fama is widely recognized for creating a perfect balance between trends and seduction. Luli Fama is characterized for dressing the woman who wants an effortless transition from beach to boardwalk and day to night with comfort and ease. It’s streamlined silhouettes and originality has taken Luli Fama from being a Miami based brand to an internationally known brand. Luli Fama’s cosmopolitan culture and Latin influence is apparent in their contemporary shapes, intense colors and fusion of innocence and seductiveness.
Originality is a fundamental component, as Luli Fama understands the importance of a target customer and abides by her personal philosophy, “You can’t be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible.” Luli Fama continues to maintain its rank as the “celebrity-favored swimwear brand” due to the devoted following of celebrities including Beyoncé Knowles, Jennifer Aniston and Kate Hudson along with supermodels Bar Rafaeli and Marissa Miller.
With that said, the new Luli Fama 2014 collection is here at The Orchid Boutique! This season’s styles took festive couture to the next level. Eye catching fabrics are apparent in Luli Fama’s 2013 collection, ranging from paisley, aquatic, mosaic, tribal, florals and animal print-inspired looks. Luli Fama carries a full range of cover ups including jumpsuits, rompers and dresses to compliment the assortment of bikinis and one-piece suits.
Check out the entire 2014 Luli Fama collection here!