Mercedes Benz Fashion Week in Miami is finally here and we are so excited! It’s been crazy here around the office getting everything prepared for the swimwear 2012 season (including big marking down this season’s merchandise to make room). But we finally have our boots strapped (we mean sandals), Smart Water in our purses, and 5 hour energy drinks for those long Miami nights (we mean party nights).

Miami Fashion Week brings thousands of visitors a year to the sunny beaches of Miami where buyers, editors, and fashion lovers alike can spot the newest trends in swimwear. This year we will be Tweeting and blogging live from the runway – okay not literally the runway, we’re not models – but close enough to the runway to spot swimwear 2012 trends and fabulousness.

Mercedes Benz Fashion Week Swim kicks off July 14 at the Raleigh Hotel and lasts until July 18 in the eclectic and lively South Beach. Miami Swim Week is the largest swimwear trade show in the world and features over 350 exhibitors representing over 2000 lines. We’ll be looking for the newest and most unique designers from around the world to add to our stock list for swimwear 2012. With established designers already in stock, we’re looking forward to adding a diverse mix of emerging talent.

Miami Swim Week 2012 is sure to be a great one, with new designers and talent invading South Beach. But the best part about it all is discovering the newest trends to bring to you. Check back after swim week as we report on our top trends for the upcoming season.

Be sure to read Swim Couture daily as we blog live about the events and what we’ve stumbled upon so far. Also, be sure to follow us on Twitter (@OrchidBtq) as we Tweet like maniacs to provide you with the latest coverage.

Happy Swim Week!


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