The fashion world is buzzing in New York with all of the known designers showing off their new collections for Fashion Week. Mara Hoffman, one of our future brands that we will be carrying in October, showcased her Spring/Summer collection this week.

The entire line looks like a mother to the 2013 Mara Hoffman Swimwear collection. Similar prints, silhouettes and colors can be found in both lines, all of which are translated through ethnic-inspired designs. Her inspiration this season is the word ‘Aloha,’ representing the spirit of the Hawaiian islands within the collection. What I love about Mara Hoffman is that she goes beyond the typical floral print and really gets in touch with ethnic cultures.

She also brilliantly kept her swimwear and clothing line in mind when creating her designs. A great example of this can be found in the basket-weave print on one of her 2013 one piece swimsuits that is also translated on the a maxi dress shown below. How can you not love this designer?


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