Orchid is certainly our favorite, but most recently Radiant Orchid has been announced as the 2014 color of the year! If you don’t know, Pantone is the  authority on color. They are best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics. Basically, they are the color gurus.

Officially known as Radiant Orchid, the tropical shade is a color-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it’s not the red that would have been a more obvious choice. “It’s a little different, it’s a little off the beaten path, and it’s not a primary colour,” she explains. “It’s an invitation to innovation. The purple family offers (an) opportunity to do creative things.”

Emerald green was Pantone’s color of the year choice for 2013.

Eiseman also went on to say that Radiant Orchid is what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven’t tried before.”

Orchid associated with creativity and originality? Hmm… you don’t say

Check out some of our favorite Exclusive Orchid Label Swimwear picks for 2014:

Lola Violet One Piece

Although a bit darker than Radiant Orchid, the Lola Violet One Piece is still a super seller. With the ever-popular bandeau style monokini, the top provides underwire and soft built-in cups as well as a removable neck strap for extra versatility.  The bottom provides moderate coverage at the rear as well as a fun cut out design and extra tie in the back. Radiant violet if that even is such a thing.

Dani Black Monokini

When you combine class and sex appeal, the result is a swimsuit like the Dani Black Monokini. The halter style one piece ties at the neck with ruched detail along the bust. With an open back concept the one piece features a high waist bottom for a more flattering fit. Moderate coverage and the rear and maximal appeal  all around.

Thalia Black Pin Up

This swimsuit has vintage written all over it. High waisted is still so popular and with good reason. This two piece features a halter top which ties at the neck and back and provides removable padding for added support. The bottom is seamless and features a cut out detail at the back. Full cut coverage completes this bad girl and you’re retro and ready for any beach occasion.

Milo Daisy Blossom

A tankini dream. Literally. This two piece is pink and perfect. The tankini top elongates the torso and provides adjustable shoulder straps. The two mesh fabric ruffle layers for the flutter top effect we all love. The bottom provides moderate coverage with a ruching detail at the rear for a more flattering fit. It’s flirty, it’s fun, it’s classic Orchid Label.

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