Even if it’s a rarity, we all have a little pin-up girl inside us, a little “ooh la la” that comes out every so often. Case in point: the coveted pinup swimwear trend. What was made popular in the 1950s has been re-invented in the present (and re-popularized in swimwear), and much to our liking!

The classic pin-up swimsuit look, which originated with people “pinning up” photos of 50s’ calendar girls, can be both cute and sophisticated simultaneously, while giving you the chance to show off your fashion sense. The style is mostly characterized by an underwire sweetheart shape up top and a less-revealing but still sexy look on bottom. With a reinvigoration and a throwback to what Bettie Page made famous, swimwear designers all over are paying tribute to this vintage-inspired trend.

Betsey Johnson At the Hop

Perhaps one of the more pin-up friendly designers, Betsey Johnson’s 2010 collection is almost all in this style. No one does pin-up swimwear better than Betsey Johnson, especially in her 1950s-driven At The Hop storyline, with the Hop Bikini and the Hop Dress.

Both pieces tastefully highlight the bust with appropriate stitching, underwire and thicker straps, and playfully draws attention with the slightly pleated detailing along the skirt. This look was so hot last year it was brought back this year with a darker gray polka print and green bows.

Lady Lux Swimwear Seaside Pinup Bikini

Another option is Lady Lux’s sexier but more modern, sweet and nautical-centered pin-up swimsuit, the Sea Side Pinup Bikini in navy (right). Seemingly inspired by the sea, Lady Lux’s suit is the perfect blend of the retro pin-up feel with a 21st century style and design.

The compatibility that exists between darling and sassy makes the pin-up trend the perfect choice for this week’s featured swim style. If only we had a locker to hang up and swoon over pictures of pin-up swimwear!

Tags: Swimsuits


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