Vitamin A Swimwear has one thing they want you to remember about their swimwear collection: This is No Ordinary Bikini.
This brand has always been a huge hit at Orchid Boutique, because the designs combine chic sophisticated cuts and modern, trendy colors. We’ve seen their 2015 collection firsthand during Swim Week, and let us just say — get excited!
A little more info on the fashion-focused brand though…..
What They Are Known For
Vitamin A Swimwear is adored for dressing the typical California-type girl that only has one thing on her mind: the beach. The collection offers wallet-friendly bikini separates with shirred bottoms, feminine ruffles, and fully reversible styling, all designed to be mixed and matched, so every “California girl” can be her own designer. Vitamin A’s tropical destination influences are shown through pops of ocean colors on geometric patterns.
This is no ordinary bikini. The seams lie flat against the skin. The quality is meticulous. The fit is hip-slimming, bust-boosting, figure-flattering perfection. This is Vitamin A Swimwear. The brand, who has designer Ahmalia Stevens at the helm, is inspired by travel, modern art, and the cult of global style-setters who collect their designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Halle Berry, to name a few).
They’re all about sexy, sun-kissed California beauty. What started in 2000 with the now-iconic California Cut has evolved into a complete resort wardrobe, including the LBB—the Little Black Bikini, as essential as the little black dress. Designer Amahlia Stevens’ SoCal upbringing informs her laid-back modernist aesthetic and passion for sustainability. That effortless, natural sexiness and West Coast ease are in her DNA—the spirit of Vitamin A.
Amahlia Stevens: About the Designer
Growing up in Los Angeles, between the beauty of nature and the glamour of Hollywood, Amahlia Stevens developed an effortless approach to life and style. After studying art history in London, Stevens returned to California and graduated from Art Center College of Design while modeling swimwear on the side. She then spent a decade as a fashion consultant, developing some of the best- known brands in the surf and sportswear industries, including Hollister Co., Patagonia, and Stussy. As Stevens traveled the world in search of inspiration, one thing eluded her: The perfect bikini, informed by fashion and meticulously crafted for a flattering fit. So she decided to create it herself.
Soon, friends were clamoring for Stevens’ suits with the “California cut” —her sublimely flattering signature silhouette. Today, Vitamin A Swimsuits has a global cult following of celebrities and fashion influencers who collect Stevens’ perfectly cut bikinis and chic day-to-night beachwear. And Stevens is committed to using her influence to support the ethos of sustainability, developing recycled-blend fabrics like the exclusive EcoLux, seeking out suppliers that conserve resources, and manufacturing locally and ethically in sunny SoCal.
Stevens lives and loves the lifestyle she purveys. Between inspirational jaunts to destinations from Tokyo to Tahiti, she comes home to her mid-century modern seaside bungalow in Laguna Beach, California, where she lives with her partner, Norwegian film producer Julius Mørck. They will welcome twins later this year.
An Environmentally Conscious Brand
Vitamin A Swimwear believes that style and substance can coexist. Since 2000, Vitamin A Swimwear has changed the face of swimwear with their signature design innovations: chic details, neutral color palettes, the Little Black Bikini (LBB), and the iconic California cut. Now, we see the future of fashion as sustainability—and Vitamin A Swimwear is leading the way as they lighten their environmental footprint, one bikini at a time.
Leading the way with EcoLux, their exclusive new superfine matte jersey swim fabric produced locally in California, using Repreve recycled nylon fiber to conserve resources and XTRA LIFE LYCRA fiber to extend the life of each swimsuit far beyond that of traditional spandex products. Vitamin A Swimwear employs waterless digital printing technology, incorporate sustainable fibers like Tencel into their après-beach styles, and choose factories that conserve water and energy use. Every step of the way, they take the time to get to know the people who produce their fabrics and collections—and to know they’re treated well. Vitamin A Swimwear also donates a percentage of profits to environmental organizations. They craft our designs to last and last. And they do it ethically in sunny Southern California, where they live, work, and swim.
Check out this sneak peek of the 2015 Vitamin A Swimwear collection: